GMT035: Using Emotional Targeting Methodology To 10X Conversion Rates – Talia Wolf

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In this episode, Talia Wolf, a conversion optimization expert, who pioneered the emotional targeting methodology, shares with us how she’s able to increase her client’s conversion rates by 10X or even 20X over and over again. Emotional targeting methodology helps you tap into your customer’s most inner emotional needs and cater to them in your design.

Conversion optimization isn’t about changing elements on a page, it’s about solving people’s problems. If I want more people to convert, I need to understand what are their emotional drivers. – @taliagw Click To Tweet
What You’ll Learn in This Episode
  1. What kind of emotions come into play when it comes to converting more of your customers
  2. How did Talia and her team figure out that there are over 223 emotional triggers to increasing conversion rates
  3. Talia’s process for uncovering the deeper emotions to cause customers to buy your product
  4. Actionable advice for entrepreneurs and marketers who are looking to increase their conversion rate.
About Talia Wolf

Talia Wolf is a conversion optimization specialist. She was recently voted one of the most influential voices in conversion optimization and have been invited to teach and coach conversion optimization on stages such as:  Google, Unbounce, MozCon, Opticon, GMIC, ConversionXL live, Search Love, Conversion Conference, Learn Inbound and many more. Talia previously co-founded Conversioner a conversion optimization agency and now run GetUplift where she offers conversion optimization services, in-house training, workshops and online courses.

Show Notes
  • 02:31

    Talia’s career journey from agency owner, to startup, to a conversion optimization shop

  • 05:52

    What is emotional targeting methodology

  • 08:09

    What kind of emotions come into play when it comes to purchasing

  • 09:39

    Does emotional triggers matter for B2B companies

  • 10:11

    How did Talia and her team figure out that there are over 223 emotional triggers to increasing conversion rates

  • 12:55

    Why Talia doesn’t create the traditional marketing personas

  • 16:07

    Talia’s process for uncovering the deeper emotions to cause customers to buy your product

  • 17:41

    Talia puts me on the spot to uncover my two emotional triggers for choosing Zoom to record my podcast

  • 19:42

    Why no one element on the page works alone. It’s not enough to have a good headline. It’s not enough to have a good image or really good bullet points. Every element on the page works together address the concerns of your customers.

  • 20:51

    One of the most important thing is social proof. Social proof can be used to tackle specific road blocks or concerns of your customer.

  • 22:27

    Actionable advice for entrepreneurs and marketers who are looking to increase their conversion rate.

  • 22:34

    What is Talia’s advice for anyone trying to get into marketing

  • 25:19

    Where can you find Talia online

 

Links

Music By The Passion HiFi www.thepassionhifi.com.

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